Women’s Struggle for Identity through Appearance

How does the writer explore their thoughts and feelings through identity? Germaine Greer talks about ‘demands' that are made upon women to change their bodies in order to look pleasing to the eyes of others. This idea that women should look a certain way and that there is only one right way. She explores the women of both the working class and the middle class and the way they struggle for identity through appearance. Greer explores her thoughts and feelings though identity by the use of language. She uses words such as ‘grossness' and ‘curvaceous' to describe women's thoughts about their bodies.It almost seems like Greer is Just talking about the pressure for women to conform. She doesn't describe in a way that shows she disagrees with women's thoughts about their bodies and the pressure to counter their bodies in order to fit in to the two categories curvy or thin. She talks about how the curvy girl who ought to be thin and the thin girl who ought to be curvy. Gre er is trying to get across the message that women's struggling with appearance in order to have the perfect body is a never ending cycle. You can be ‘curvy or thin' but the pressure to change your body never fades.She mentions how ‘a woman is tailoring herself to appeal to buyers' market. Greer suggests that women are all going through this in order to catch the attention of males. She uses the terms tailoring and ‘buyers'. This idea that women are pressured to change their bodies in order to look pleasing to men. She goes on to say that this ‘buyer' is likely to be the husband, whose accepts her for her image. She describes women as passive objects of males. I think Greer is trying show the sad reality of women; women are the ones who keep succumbing to this pressure to change their image.They are insecure and are constantly trying to change themselves. She states that women's bodies are treated as ‘aesthetic objects without function'; this causes dama ge to their bodies and the owners. Greer talks about this idea of the body meeting the soul and a ‘stereotype being born'. I think she's trying to get a cross this idea that women have this fantasy about beauty, she continues on to mention to her belongs all that is beautiful even the word beauty itself. She writes about how nature exists only to make a women appear more beautiful.For example she says â€Å"flowers die gladly so that her skin may uxuriate in their essence†. I think she's trying to get across the idea that this fantasy that women have is also what is making them succumb to the pressure. This idea of a woman's weakness being her beauty is also explored in the play Street car named desire' by William Tennessee. He introduces the character of Blanche who's similar to the women mentioned by Greer. Blanche doesn't want to accept the fact that her beauty is fading. At one point her sister Stella asks her husband to compliment her on her appearance. She mention s ‘it's her weaknesses.In the same way as these omen described by Greer, Blanche is using her beauty and sexuality to capture male attention. She understands and seems to accept that she has to keep her beautiful image in order to find a male suitor. reer's idea ot nature existing to make women beautitul links well wit n the novel ‘Beloved' by Toni Morrison. In the book the character of beloved is described with having skin as smooth's as babies. Beloved is naturally beautiful in the same way that Greer described nature making women beautiful. The fantasy of beauty the Greer described beloved seems to possess.

Instinct and circumstance

Buber believes, that then â€Å"I† of the human is double, and relative to the relationships into which it enters. The â€Å"I† that replies to â€Å"Thou† is vastly different from the â€Å"I† that replies to â€Å"It†. Every act of saying I is an act of being I in one of these ways. I-It is any being as experience, analytic, I-Thou is the being as a relationship, synthetic. There is nothing in particular to be known about the Thou, it can only be understood in its wholeness and not known. We see it clearly and yet cannot tell the details.I-Thou comes before I-It, it is the basic â€Å"main word†. It is the first comprehension of the Other. But I-Thou is doomed to be come I-It as we familiarize ourselves with it and find a utilitarian approach to the Other. And yet I-It may become I-Thou if the scrutinizing man chooses to further the relationship and not look at the details of the one with who he is interacting, but at its essence. Still, it is impossible to live in the I-Thou mode constantly, for it is being only in the present and paying attention only to the present.Deep and essential it may be, and yet fickle and does not bode well for survival. As Buber puts it, â€Å"The human being cannot live without the It. But the one who lives only with the It is not a human being†, as these few fickle moments are the most direct manifestation of what makes us human – our ability to dialog directly. A growing civilization means a growing world of It, because each new civilization gathers within itself the â€Å"It† of the previous culture.It is usually falsely called a growth of spiritual life, but this is not true: spiritual life is the domain of the I-Thou, a response to the Absolute, while the growth of cognitive capacity generally diminishes the capability for having a true Relationship. The I-It word is nothing bad, unless it attempts to take the place of its rightful counterpart, as one is useless without the other. If one divides the â€Å"spheres of interest† of the Thou and It, he will get communities with nothing in common on one hand and feelings without substance on the other, a divided and sad existence.Buber speaks of two opposite pairs: of freedom and destiny and of necessity and fate. The first belong to I-Thou, the second to I-It. Destiny is a measure of self-actualization: only the person who has achieved freedom and understood what he is and what he truly desires can find his destiny. On the other hand, he who gives in to the laws of necessity and causality and does not act from the very depths of his being discounting causality meets the jaws of fate as his form of existence.He is the toy of the forces beyond him, while the man who follows his destiny rides the waves. Any culture generally starts on the impulse of I-Thou and declines on I-It, as does the human being. Buber differentiates between the Will and the self-will. The first is the grand impulse t o meet with one's destiny, to participate in the dialog. The second is merely the fickle desires of the limited human being, the lesser will controlled by instinct and circumstance. It is up to every human to choose what path he will take.This is the difference between individuality and personality, between learning one's boundaries by creating more of them or by destroying them – the result, in the end, is one and the same, but how different the experience! It is the choice between living in a mortal world or of mingling – even but momentarily – with Eternity itself. By relating the boundaries of the I-Thou one shapes them, as well, and creates them in a living response to outside circumstance, in dialog with it.By putting up walls in the I-It relationship, one distances oneself from the world, and is unable to react to any situation at hand, he may merely remember and try to act according to experience. There is no external difference between how the men in I- Thou and in I-It live. Both interact with the outside world, the man in I-Thou does not stop seeing the differences between things, lost in dialog. The difference is internal. For the man in I-Thou it is all a part of one living dialog. For the man in I-It, things are separate and only vaguely related.The man in I-Thou is interdependent on his dialog with the Absolute, but the Absolute is dependent on him, as well. The man in I-It thinks himself free but is dependent upon a thousand things. These two states are strangely interrelated. The stronger the It takes its hold on the I, the stronger the epiphanies the personal relationship of the I-Thou variety brings. Only through the greatest darkness will there be the greatest light, only through the loss of the word – dialog, only by going to the edges of fate can we know freedom, and through causality we learn the ways of destiny. Such are the cycles of the world in its eternal revolution.

Call Center Manager

The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows, the better it is for the company. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: †¢ Cash Cow – a business unit that has a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units. †¢ Star – a business unit that has a large market share in a fast growing industry. Stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures. Question Mark (or Problem Child) – a business unit that has a small market share in a high growth market. These business units require resources to grow market share, but whether they will succeed and become stars is unknown. †¢ Dog – a business unit that has a small market share in a mature industry. A dog may not require substantial cash, but it ties up capital that could better be deployed elsewhere. Unless a dog has some other strategic purpose, it should be liquidated if there is little prospect for it to gain market share. pic] Some limitations of the Boston Consulting Group Matrix include: †¢ High market share is not the only success factor †¢ Market growth is not the only indicator for attractiveness of a market †¢ Sometimes Dogs can earn even more cash as Cash Cows The BCG Matrix method can help understand a frequently made strategy mistake: having a one-size-fits-all-approach to strategy, such as a generic growth target (9 percent per year) or a generic return on capital of say 9. % for an entire corporation. In such a scenario: A. Cash Cows Business Units will beat their profit target easily; their management have an easy job and are often praised anyhow. Even worse, they are often allowed to reinvest substantial cash amounts in their businesses which are mature and not growing anymore. B. Dogs Business Units fight an impossible battle and, even worse, investments are made now and then in hopeless attempts to ‘turn the business around'. C. As a result (all) Question Marks and Stars Business Units get mediocre size investment funds. In this way they are unable to ever become cash cows. These inadequate invested sums of money are a waste of money. Either these SBUs should receive enough investment funds to enable them to achieve a real market dominance and become a cash cow (or star), or otherwise companies are advised to disinvest and try to get whatever possible cash out of the question marks that were not selected.

Law for Managers Essay Example | Topics and Well Written Essays - 2500 words - 2

Law for Managers - Essay Example This paper stresses that the provisions of this Act were structured to serve for the security of the people’s health, safety and welfare at work, to protect the persons at work from any risks to their health in regard or connection to the activities that the person has at work, to control the use and presence of highly inflammable dangerous substances, and otherwise preventing the illegal use of such substances, and lastly to control the emission of hazardous gases into the atmosphere from the premises. This essay declares that as the law sets out its structure and enforces the provisions of this act, the general duties that are imposed under the act to the specific people regarded under this law have been given. The general duties of the employers towards their employees are that they should ensure health, safety and welfare of all the employees working under them. However, in some cases these duties extend such as the health and least risk provided while working under power plants and systems at work. The act also specifies various duties of the person who is in charge of the premises towards the people other than employees. These duties are towards those people who are not employees but they use the non domestic premises available to them as a place of their work where they may use the plant or substances. The section legalizes the duties of the persons who have the hold of the premises towards all the people who have the access to the premises to make sure they are safe and leas t at risk while using plant or any substance present on the premises. General duties towards the articles used at work may refer to any plant that is designed to be used by persons at work or any article designed as a component in any such plant. The duty of the person is to make sure that the designed article is constructed in a way that it is safe and least risky at all times when it is being used or cleaned or maintained by any person at work (Selwyn, 2006). The person in charge is also supposed to carry out examinations and testing to ensure the safety at regular intervals. He is also enforced to take responsibility of securing and providing the people with adequate information about the substance and all about it. According to the act, a person may rely on the testing which is carried out by others as long as it is reasonable to do so. A person may also rely on a written document by any other person to be sure about a safety item. Under the section 6 of the act, designers and m anufactures must carry out proper research to identify

Two Companies Essay Example | Topics and Well Written Essays - 2000 words

Two Companies - Essay Example Toyota is also facing legal problems like Harrison Keys, in suits against them for faulty car parts. The Company has responded to the crisis that has necessitated recall of its vehicles by promptly hiring new engineers, hiring 979 engineers within the span of 2005 as compared to merely 310 in 2001. The company also carried out plans to hire 850 engineers in 2007. Moreover, the Company has also deviated from its corporate tradition of only hiring engineers who will stay and grow with the Company, focusing on hiring engineers in mid career. The Company has also issued numerous apologies and immediately recalled defective cars in order to avoid potential lawsuits, capitalizing on the good for the Company in the public eye. There are hectic efforts underfoot within the organizational framework of the Company to look into the quality issues and to make the necessary corrections. The Company has also created two additional managerial positions that are dedicated to maintaining quality control. These measures appear to have worked in the interim to help the Company maintain its sales figures. The fact that the Company is focusing on addressing the quality concerns and taking steps to redress the problems, appear to have reassured the public, which is used to the high quality of Toyota vehicles. The latest quarter sales figures showed that the Company is weathering the economic uncertainties and rising fuel prices in the global market and net profits rose to nearly $4 billion in the last quarter. (Fackler, 2007). This further appears to indicate that customers are willing to reply upon Toyota’s long term reputation for quality and forgive the recent aberration which has taken place. The Ford Company has also experienced problems similar to the scenario presented in the Harrison keys issues case, where disruptions such as selling off non core assets and discontinuing models

International Human Rights Law Essay Example | Topics and Well Written Essays - 2750 words

International Human Rights Law - Essay Example The concept of international protection of individual rights was expressly recognized in the San Francisco Conference (1945). The United Nations Charter also imposed human rights obligations on all member states, pursuant to which the General Assembly approved the Universal Declaration of Human Rights (1948). These international documents show the desire of the international community to recognize individuals as partial subjects of international law. Although the Universal Declaration is not a legally binding document, several states have voluntarily included in their national constitutions and domestic legislations most of its provisions. The Nuremberg trials and the Genocide Convention have uprooted the idea that a government could do its wishes to its citizens within its jurisdiction. Significant progress was made in direct and effective protection for the individual, his status and legal personality, legalising human rights and basic freedoms through the adoption of international and regional conventions and mechanisms for the purpose and allowing the individuals to file claims and complaints in the case these conventions were violated. Because international human rights law refers to the basic rights owed to individuals by states and consisting of civil, political, economic, social and cultural rights of a particularly high intensity1, human rights law is unique in international law in its emphasis on the individual. The obligation is owed not to the national government but to the individual who is increasingly granted access to tribunals, domestic, regional and international, for the enforcement of these rights. The international community now has legitimate concern for the treatment of the individual and the latter is no longer under the exclusive domestic jurisdiction. According to David Little, "Human rights are the basic rights and freedoms to which all humans are considered entitled: the right to life, liberty, freedom of thought and expression, and equal treatment before the law, among others. These rights represent entitlements of the individual or groups vis--vis the government as well as responsibilities of the individual and the government authorities. Such rights are ascribed "naturally", which means that they are not earned and cannot be denied on the basis of race, creed, ethnicity or gender."2 International human rights law aims primarily to protect individuals and groups from abusive action by states and state agents.3 International human rights law treats the state as the principal threat to individual freedom and well-being.4 Some acts are so defined that they constitute human rights violations only if they are committed by state agents or in their conspiracy or complicity.5 There are some acts constituting human rights violations result to individual responsibility6 and other acts7 constituting crimes under international law. Human rights provides a universal paradigm of dignity for the human person. The 1966 International Covenants (1. On civil and political rights, 2. On economic, social and cultural rights 3. On collective rights)8 provided international standards which allow for cultural and religious diversity. The three instruments adopted by the General Assembly on

An Action Plan For Student Survival Essay Example | Topics and Well Written Essays - 1250 words

An Action Plan For Student Survival - Essay Example When using these search engines, the information you get will be based on a keyword or phrase. It's vital to choose appropriate words and phrases that relate closely to your research. When doing research on how the expense of college deters student enrollment, the phrase "college costs" would return several appropriate articles. Searching library resources is very similar to an Internet search, but you have databases with a wide range of magazines, newspaper articles, and academic journals available. These sources are often higher quality and have greater academic credibility than typical websites. It's important to consider your source when searching to give your research the integrity that's needed. If a paper is being done on water pollution, information from a peer reviewed journal will be more reliable than information from an anonymous website called "I_hate_chemicals.com". Library resources are the most valuable tools that students have. In the world of Academics, there is nothing more important than honesty and integrity. It goes beyond the obvious incidents of cheating on a test with crib sheets, or writing a halfhearted report based on a condensed version of a book. Integrity requires regular attendance and timely completion of the assignments. It demands that you treat your courses with the level of respect that they deserve. Your college degree will be a voucher to people in the academic world that you have successfully completed the work, can be relied on to be informed, and that you have gained your GPA honestly. A major breach of honesty is plagiarism. Plagiarism is the copying someone else's words, research, or ideas and portraying them as your original work. It is one of the most serious infractions a student can make during their college experience, and can result in punishment that ranges from failing the course to possible expulsion (Plagiarism). Academic researching and reporting is a process of building new ideas on work that has previously been done by others. It depends on the information being accurate and not based on fake data. It is also built on the tradition of giving credit to the original creator of the ideas that we borrow. Almost all research and papers will be built on someone else's previous work and ideas, and it's vital that they receive adequate credit. While an Internet "cut and paste" paper may be the most glaring example of plagiarism, improper citations are the most numerous. Often, this is done because the student does not have the proper information on when and how to give credit. Whether we are using previously published statistics or paraphrasing a unique idea, it's necessary to give proper credit to the original author. This is done with conventional citation formats such as APA and MLA. These associations have manuals that outline not only how to write a proper citation, but also when to cite the original source. Spending time reading these guides and getting familiar with the requirements of academic writing will help insure that the school's policy of plagiarism is not violated and prevent what might otherwise be an innocent transgression of academic honesty. Developing Effective Study

Empowering Knowledge in Organizations Assignment

Empowering Knowledge in Organizations - Assignment Example 192). That is why we cannot deny the fact that the process of spreading knowledge is facilitated by the development and diffusion of new information technologies. The growth of telecommunications and the multiplication of computers had accelerated the spread of information, giving more people access to more information sooner. That broader access undermines the centralized control of information that was a principal basis for centralized decision making. In the end, as Cleveland (1985) noted, "More and more work gets done by horizontal process-or it doesn't get done. More and more decisions are made with wider and wider consultation-or they don't 'stick'" (p. 192). This is why a new aspect on how knowledge is harnessed was formed. The term knowledge management (KM) has been defined as doing what is needed to get the most out of knowledge resources. Although KM can be applied to individuals, it has recently attracted the attention of organizations. KM is viewed as an increasingly important discipline that promotes the creation, sharing, and leveraging of the organization's knowledge. Peter Drucker (1994), whom many consider as the father of KM, best defines the need for KM: Knowledge has become the key resource, for a nation's military strength as well as for its economic strength is fundamentally different from the traditional key resources of the economist-land, labor, and even capital we need systematic work on the quality of knowledge and the productivity of knowledge the performance capacity, if not the survival, of any organization in the knowledge society will come increasingly to depend on those two factors (pp. 66-69). Thus, it can be argued that the most vital in empowering the businesses today is the collective knowledge residing in the minds of an organization's employees, customers, and suppliers. Learning how to manage organizational knowledge has many benefits, some of which are readily apparent; others are not. These benefits may include leveraging core business competencies, accelerating innovation and time to market, improving cycle times and decision making, strengthening organizational commitment, and building sustainable competitive advantage (Davenport and Prusak, 1998). In short, they make the organization better suited to compete successfully in a much more demanding environment. This is why organizations are increasingly valued for their intellectual capital. An example of this fact is the widening gap between corporate balance sheets and investors' estimation of corporate worth. It is said that knowledge-intensive companies around the world are valued at three to eight times their financial capital. Consider, for example, Microsoft, the highest valued company in the world, with a market capitalization that was estimated at around $284 billion as of July 2003. Clearly, this figure represents more than Microsoft's net worth in buildings, computers, and other physical assets. Microsoft's valuation also represents an estimation of its intellectual assets. This includes structural capital in the form of copyrights, customer databases, and business process software. It also includes human capital in the fo

Policies of Arab Socialist Regimes and their Successors Essay

Policies of Arab Socialist Regimes and their Successors - Essay Example The Arab socialism was led by President Gammel Abel Nasser while the success regime was led by Anwar Sadat and later the president Hosni Mubarak. Nasser ruled from his time of election in 1956 to his death in 1970. President Hosni Mubarak was elected after the death of his mentor Anwar Sadat. Comparison of the two regimes Mubarak was likened to Abel Nasser is some ways and was different in other factors that that made them different. For instance, Nasser used to make speeches that were scraping more thorns as Hosni did when he assumed the seat. Again, during the tutelage of Arab Socialism under Nasser, the cost of basic commodities was relatively low compared to the transitory regime of Hosni Mubarak. The Nasser and Mubarak regime were characterized by periods when the two leaders were not accepting bribes in the military army. The two leaders never showed any form of favoritism to anyone. At the time of President Nasser the nation was more secure one could walk along the streets without any fear, but at the time of Hosni the country was more insecure (Nordenman, 2012). President Nasser was much loved by the people of Egypt because of his friendly governance to the citizens. Nasser regime enjoyed the greater peace that was prevailing among the Arab nations, and people were much satisfied by political atmosphere of the time. During the time of Mubarak, the country was much insecure because it was a time when Muslim extremists from the army had assassinated the predecessor of President Hosni Mubarak.

Global and Domestic Distribution Essay Example | Topics and Well Written Essays - 1500 words

Global and Domestic Distribution - Essay Example Comparison of Domestic and Global Market. There are unique similarities and differences between domestic and global markets. While the similarities or potentialities are the raison d'etre for a planned expansion into global domain, the differences lead to challenges to be overcome while entering into an unknown foreign domain. Some of the difficulties which are sure to be overcome in a multi-national market distribution are appended in succeeding paragraphs. National Policies. A main hindrance in global distribution is often the national policies which in many developing countries discourage foreign players and support domestic ones. Further, changes in successive democratic governments can lead to frequently changing priorities/policies, unreasonable tax structure against foreign players thereby making penetration and distribution difficult. There have been many instances where huge investments have been made by certain global players in anticipation of growth in a particular field and with a change in the government, the whole process received a setback to an extent that the global player had to actually wind up and leave. Further, pioneers and domestic players also make all possible moves to deter entry by being on the right side of governmental public policies (First-mover advantages: Retrospective and Link with the Resource-based View MB Lieberman, DB Montgomery - Strategic Management Journal, 1998) Individualised Goods. While distributing a product in own country, the marketing manager is aware of prevailing situation, needs, growth pattern and other variables persisting in the market as well as the customer. This allows him to market the product to meet specific individual needs of the customer to a large extent. Any product meeting specific requirements of a customer will lead to better customer satisfaction, reputation and thereby automatic favourable advertisement of the product. However, in case of a foreign market, this adaptability is not available. The conditions prevailing in each and every country are different and products need to be manufactured in a country specific manner to suit requirements of customers as well as infrastructure, likely development pattern and economy of that country. A good research before huge investments are made will ensure requisite success when marketing a product in a new country. Getting the product or service to the customer. Buyer behaviour and characteristics directly affect overall objectives of a business. This aspect is critical to successful distribution in a global market. If the product needs to be made available to a large section of population of developing countries living in non-urban areas with limited resources, the task becomes even more difficult due to limited communication networks, distribution channels, lower advertising potential due to limited reach of media and lack of awareness of people about new products from a different country. Further, reaching out to individual customers and assuring him of product's worth is a near impossible task in countries where people have a very

The Sundale Club Essay Example | Topics and Well Written Essays - 500 words

The Sundale Club - Essay Example 1. Appoint a successor for Watis, who will be in a more willing position to intervene. Obviously, Watis does not want to intervene or solve conflicts anymore. A successor at this point will give the organization direction. 6. Structural: Tasks-Employees pay more attention to cutting costs rather than enhancing customer service. Information flow-Information flows two ways. Both employees and managers set the goals together. Managers can detect trouble spots faster. Rules-Higher than normal standards are set in management by objectives. 7. Psychosocial: Human resources-Higher standards are set for performance evaluation. Attitudes-Many feel that management by objectives is unfair. Perception and motivation-In the first year, the goals are still perceived as being attainable and are attained. Not so in the following years though. 1. Incorporate other goals into management by objectives that might affect financial results, such as customer service. The various departments should have set customer service as one of the objectives if they feel that it is important. 2. Use a different goal setting tool and performance evaluation tool, such as the balance scorecard that incorporates all aspects of performance.

Post-Compulsory Education and Training Essay Example for Free

Post-Compulsory Education and Training Essay * Learning Objectives Justify your choice by reference to the cohort analysis, scheme of work and the assessment schedule.LO1 To be introduced to the meaning of Autism and Asperger’s syndrome, and compare and contrast the difference between the two conditions.LO2 After watching a video, all learners will be able to discuss the triad of impairments linked with autism.LO3 All learners will be introduced to the term ‘Theory of Mind’ and how this develops in children.LO4 All learners will be able to identify the key components of The Sally Anne study. Most learners will able to summarise its strengths and weaknesses in supporting Theory of Mind.LO5 Most learners will correctly answer an OCR past paper exam question on Baron-Cohen.LO6 All learners will consolidate their learning with an interactive plenary on the topic covered in today’s session.The aims and objectives in this lesson were chosen in order to relate to OCR Psychology (3.2 AS Unit G542: Core Studies) Allowing the students to be aware of this link to the assessment criteria will keep them motivated, and give their learning purpose to aim for a long term goal. The Learning Objectives have been differentiated to allow for learning to take place at all levels, and to allow for inclusion for all, despite the fact that candidates may have difficulties i.e. one learner has Asperger’s syndrome, and another has dyspraxia. These objectives will be achieved using all 3 VAK learning styles.(Honey and Mumford 1992)The learning objectives are differentiated and specific, measureable, achievable, realistic and timely (SMART) to ensure accessibility (Wallace, 2011) * Teaching and Learning Activities Justify your choice of methods and resources to be used by matching them against learning objectives using reasons and evidence from appropriate models of learning. The teaching and learning activities for this session have been designed to introduce a new topic in Psychology, Core Studies. As this is an introductory lesson to a topic, I have prepared learning activities which are accessible to all the learners, to ensure that nobody is excluded at any time. (Wallace 2005) All activities are varied to accommodate all levels and learning styles (VAK) as pupils are often a combination of visual, audio and kinaesthetic. (Claxton 2002)I will promote inclusiveness during the session by having a list of key words if at any point they are unsure; have specific instruction written down as well as reading them out. Hand-outs will be given out with a choice of colour, and supporting any learners one to one where necessary. I intend to keep learners motivated by making everyone feel comfortable and safe in the classroom environment, ensuring a sense of belonging and to meet all learners self-esteem needs encouraging praise and independence where necessary and promote optimism so that all students are self-actualised (Maslow 1908-1970) Ensuring the humanistic learning theory is addressed, I will allow drinks of water when necessary, and provide fairness and equality for all learners. (Disability and Equality Act 2010)Room set-up- Arrange the tables into groups. This will encourage all learners to get involved (every learner matters) and to make sure that no learner is seated with their back to me and that I am not sitting behind a desk as this creates a physical barrier between the teacher and learner and encourages eye contact. (Wallace 2007)Questioning- Non directed questions will be asked at the beginning of the session to assess prior knowledge, which will be demonstrated through a thought-shower on the board (visual and auditory). Through-out the session the questions will become directed and scaffolded (Bruner, cited in Jarvis 2004) to assist in gaining knowledge and answers from learners.When asking questions, use learners names your and prior knowledge of their ability and personality (as I have never taugh t this class before, they have been given name stickers) This ensures that learners feel valued and supported. (Keeley-Browne 2007)Pre-starter – I have included a pre-starter activity, as with it being a 3pm class, students can often come in lethargic and unmotivated. They often need some immediate stimulation, to wake them up and encourage a productive lesson.Starter – We will create a though shower (visual) on the board to assess prior knowledge of this new topic being covered, and it gives the learners ownership of their own work, as their input is what gets written on the board. Prior learning experiences have the potential to enhance or interfere with new learning’ (Knox, 1997)Main Learning Process – The majority of the lesson is based around PowerPoint slides, videos and group discussion/work. This ensures that all three domains of learning are being addressed – cognitive (thinking in their groups and whilst listening to the presentation), affective (feeling how autistic people may feel after watchi ng the video clips), and psychomotor (applying their knowledge in a hands on task) (Bloom et al, 1971) This adopts VAK learning styles. Everyone benefits from using a wide variety of styles also known as whole brain learning. (Coffield et al 2004) When learners make an interesting observation/ comment, or get an answer correct, it is vital to give them praise. Many learners in sixth form can have low self-esteem; therefore giving out praise when warranted can enhance their feeling of self-worth and competence by acknowledging their qualities and strengths (Vizard 2007.)Group Work Group work can be a largely effective way of learning, taking strengths from each individual and combining it for model answers. In this session, learners will be split up into groups for part of the task, ‘As well as being an enjoyable activity in itself, this provides huge opportunities for learning. It requires that learners process the new material and make personal sense of it.’ (Petty 2009) From the cohort analysis, I am aware of who works well and encourages/motivates each other. The learners are aware of this themselves, and usually sit with the people/person they work well with. If people are distracted then I will take action by changing the group dynamics. In their groups they will discuss one of the triad of impairments from their prior knowledge and information given on a video. This shows that they can apply the knowledge they have gained the thought shower and video into a new situation. (Blooms Taxonomy – application of knowledge.) Once they have completed their group work, they will now share and discuss their ideas with the rest of the class, by sticking their A3 sheet of ideas on the board. (Think, pair, share.)Hand-out- All work sheets are on coloured paper (if possible), which aids any dyslexic learners without them standing out, as the whole class will have the same colours. ‘Everyone who can benefit from further education should be able to participate’ (John Tomlinson 1996) The PowerPoint presentation will be accessible on Moodle for future reference and revision purposes.Assessment for Learning- A past paper question will be asked in order to assess their level of understanding from the lesson. They will complete the question under exam conditions (no notes or talking, and timed) and peer mark the question. They will be given feedback on which is a model answer, and which isn’t sufficient, and I will collect in and monitor progress. It is imperative feedback is given (Black William, 1998).Plenary- All learners will participate in an interactive activity to assess and ensure learning has taken place (formative assessment.) Looking at the cohort analysis, and after a couple of lessons observing this group, I have noticed they work well as a whole class and enjoy interactive plenaries. The Deal or No Deal task will allow learners to gain feedback from the teacher, peers and feedback from themselves as they answer questions. It has been suggested that formative feedback has some of the most positive effects on learners. The greatest effect is on the weakest learners (Black and William, 1998) The group can become a little bit chatty and excitable when completing a group task, therefore I will need to manage the noise levels.Rewarding good behaviour and achievement allows learners to be respected and valued for who they are, how hard they have tried and what they have achieved and build up a mutual and trusting relationship between the teacher and learner, allowing the learner to feel safe and valued in class. This is expressed as ‘unconditional positive regard’ (Rodgers 1983)Try and make students feel good about themselves, even when you are criticising their work/ answer and trying to guide them onto the right path (two stars and a wish) Articulate the standards you have identified, i.e. elaborate what will actually happen in terms of teaching and learning activities against each standard, Do not just list or re-state the standards you have ticked off.You may group related standards together where they are addressed through one activity.Standard(s): AP 4.1 Use relevant theories of learning to support the development of practice in learning and teaching.Articulation: Use of Maslows Hierarchy of Needs. Proving a safe and comfortable learning environment, using praise to build up self- esteem on order to achieve self-actualisation. Blooms Taxonomy was also used applying the knowledge from the video clips and PowerPoint in the session to the group work on The Triad of Impairments.Standard(s): AP 4.2 Reflect on and demonstrate commitment to improvement of own personal and teaching skills through regular evaluation and use of feedbackArticulation: I write a reflection after every taught session. I plan to use De Bonos Thinking Hats after this session, using the feedback gained on the scales given to the class at the beginning and the end of the session.Standards(s): AP 6.2 Demonstrate good practice through maintaining a learning environment which conforms to statutory requirements and promotes equality, including appropriate consideration of the needs of children, young people and vulnerable adults.Articulation: This lesson meets the statutory requirements of a teacher required by Cronton Sixth Form College, meets the requirements of the examining body. The lesson filly includes all learners, and the cohort analysis has allowed me to be aware of individual needs and requirements.Standard(s): BP 1.1 Establish a purposeful learning environment where learners feel safe, secure, confident and valued. Articulation: Again this links to Abraham Maslows ‘hierarchy of needs’, providing a safe classroom environment, allowing for students to pass through all the stages to become self-actualised. Applying Rodgers ‘unconditional positive regard’ throughout the session, rewarding and praising good behaviour will allow for learners to feel valued and respected. Standard(s): BP 2.1 Provide learning activities which meet curriculum requirements and the needs of all learners. Articulation: The aims and objectives in this lesson were chosen in order to relate to OCR Psychology (3.2 AS Unit G542: Core Studies)The Learning Objectives are all differentiated, which will meet all learners various needs so ensure learning takes place. This links into Every Learner Matters.Standard(s): BP 2.4 Apply flexible and varied delivery methods as appropriate to teaching and learning practice.Articulation: There are many different delivery methods used for learning in this session, allowing for all types of learners to learn and achieve (VAK.) Such methods used are throughout the session are thought showers, questioning, practical hands-on activity, video clips, group work, peer assessment an interactive assessment activity.Standards(s): BP 3.1 Communicate effectively and appropriately using different forms of language and media, including written, oral and non-verbal communication, and new and emerging technologies to enhance learningArticulation: I will use various forms of communication during the session. Using theory on paralanguage to ensure my body language is open, e.g. no folded arms, eye contact and make sure I circulate the room so everybody feels included. I will have a steady pace, clarity and tone in my discussion and instruction (behaviourist). All meta-language used is listed on a key terms sheet to help with meaning of words, and the PowerPoint is clear and concise. I have implemented video clips on PowerPoint to keep up with emerging technologies, as oppose to me talking all of the time. This breaks up the lesson into chunks (cognitive theory) which makes them gain fulfilment and enjoyment out of the tasks (humanism)Standard(s): BP 3.3 Structure and present information clearly and effectively.Articulation: All information is presented on a PowerPoint, on hand outs and also read out so that it is clear for all students and their learning style. The lesson is all structured, differentiated and timed to allow for learning to take place in all learners. The presentation (including video clips) will be made available on Moodle for future reference and revision purposes.Standards(s): BP 5.1 Select and develop a range of effective resources, including appropriate use of new and emerging technologies.Articulation: The resources chosen for this session are varied in learning styles (VAK) and include all 3 theories of learning to ensure the lesson appeals to all, and doesn’t get monotonous. There is a PowerPoint presentation, group work, key words hand-out, a booklet to fill in whilst being accompanies by new and emerging ICT technologies. This includes video clips in the PowerPoint and an interactive Deal or No Deal Plenary.Standards(s): CP 1.1 Ensure that knowledge of own specialist area is current and appropriate to the teaching context.Articulation: I have ensured my knowledge of the topic autism is totally up to date and current. Figures and facts change yearly, so it is important to keep up to date. I have broken down my knowledge of Psychology from my degree to A level standard, so it can be inclusive to all learners, whilst still capable of stretching and challenging the more able learners.Standards(s): DP 1.2 Plan teaching sessions which meet the aims and needs of individual learners and groups, using a variety of resources, including new and emerging technologiesArticulation: This session meets the aims of the curriculum for this module, meets the schemes of work and is differentiated so that it is inclusive to all learners in this cohort (from Aspergers syndrome through to gifted and talented student). The resources compliment the plan and are varied in learning style and theory, whilst adopting new technology methods, such as interactive games for plenary in formative assessment.Standards(s): EP 1.3 Develop, establish and promote peer and self-assessment tools, including where appropriate, those which exploit new and emerging technologies. Articulation: This lesson will consist of them self-assessing their initial knowledge of autism, whilst continually self-assessing through the lesson. I will reinforce this with praise at correct answers and good feedback, and guide it through direct and non-directed questioning. Peer assessment will take place during the formative assessment (past paper questioning) Standard(s): EP 2.1 Apply appropriate methods of assessment fairly and effectively.Articulation: Directed and non-directed questioning is used; giving learners at all levels the opportunity to participate in the lesson. The Deal or No Deal formative assessment task allows all learne rs to participate, and makes assessing what they have learnt interactive and fun.

Use And Problems Of Expert Witnesses In Court Law Essay

Use And Problems Of Expert Witnesses In Court Law Essay It is an ancient common law rule that on a subject requiring special knowledge and competence, evidence is admissible from witnesses who have acquired the necessary expertise on that matter, and such witnesses are known as experts.  [1]  The foundation of the use of expert witness in court was laid down by Lord Mansfield in Folkes v. Chadd  [2]  that the opinion of scientific men upon proven facts may be given within their own science. Although opinion evidence is inadmissible as a general rule, the main exception to this rule is the opinion of an expert on matters resting within his expertise, and this exception applies in both civil and criminal cases. Regarding the civil proceedings, the statutory recognition of the exception is reflected by section 58(1) of the Evidence Ordinance (Cap 8) that an experts opinion is admissible on any relevant matter on which he is qualified to give expert evidence. However, there is an issue of potential conflict of interest on the expert w itness.  [3]  On one hand, an expert witness has a paramount duty to assist the court; on the other hand, he is remunerated for his services by one of the parties under the adversary system, which assumed a more partisan role for them at the expense of impartiality.  [4]   This essay aims to examine whether the aspiration of expert objectivity is realistic in our adversary system. In the next part, we shall discuss the problem of adversarial bias as well as the duties of expert witnesses. In part 3, the applicability of court appointed experts in Hong Kong will be examined with reference to the inquisitorial system. In part 4, we will explore the problems associated with the small population of potential experts in Hong Kong, followed by the courts power in dealing with expert disagreements in part 5. Finally, a conclusion will be drawn in the last part of this paper. The problems associated with expert witness It is often said that the principal danger of adversary expertise is motivational bias.  [5]  As expert witnesses are employed by one of the parties to the litigation and they would purposely mould their views to fit their clients proceedings. In fact, the problem of lack of objectivity in expert evidence is not a new phenomenon. As early as in Lord Abinger v. Ashton  [6]  , Sir George Jessel said: Undoubtedly there is a natural bias to do something serviceable for those who employ you and adequately remunerate you, and expert witness may even considered themselves as the paid agents of their employers. The problem of adversarial bias is also widespread in Hong Kong.  [7]  As identified in the Interim Report of the Working Party on Civil Justice Reform, a major problem concerning expert evidence is the partisanship and lack of independence among experts.  [8]  Thus, it is suggested by Professor Gary Edmond that partisanship may be an unavoidable feature of knowledge p roduction and expert opinion.  [9]   Another reason for lack of objective expert evidence is due to the problem of expert shopping, which is a process of selecting opinions from one expert after another, until the most favourable opinion to the partys case is found.  [10]  Since the choice of experts lies with the parties, the expert evidence is selected on the basis that would serve the best interests of their clients cases. Consequently the court does not necessarily obtain the most independent or objective expert evidence. The practice of selecting the most favorable expert is indeed a distortion of the rationale behind expert evidence as well as a discredit to the administration of justice. 2.1 The duties of expert witness Due to the concern about the failure of experts to provide an independent and objective opinion, a developed code of conduct has been set out in National Justice Compania Naviera SA v. Prudential Assurance Co. Ltd. (The Ikarian Reefer)  [11]  to clarify the duties of an expert witness. The most important parts are the first two numbered paragraphs, which stated that: 1) Expert evidence presented to the Court should be the independent product of the expert uninfluenced as to form or content by the exigencies of litigation  [12]  ; 2) An expert witness should provide independent assistance to the Court by way of objective unbiased opinion in relation to matters within his expertise  [13]  . The Ikarian Reefer guidelines remain a good law in Hong Kong, and the relevant principles were set out in paragraph L1/58/7 of Hong Kong Civil Procedure 2009. The expert witnesss overriding duty to provide independent and unbiased assistance to court is also reflected in Order 38, rule 3 5A of the Rules of the High Court (RHC) as well as the Code of Conduct for Expert Witness in Appendix D of RHC. Further guidance is provided in Hong Kong Air Cargo Terminals Ltd. v. Commissioner of Rating and Valuation  [14]  that an expert also needs to ensure no omission of material facts that could divert from his concluded opinion. Although the adversary system may not have provided an ideal environment for the expert witnesses to maintain their independence and objectivity from their clients, I believed that the promulgation of code of conduct would have raised awareness of the expert witnesses in meeting the courts expectations, so that they will be less easily manipulated by lawyers, which can tend to rein in the widespread problem of expert bias in Hong Kong. Court-appointed experts Apart from a code of conduct for expert witnesses, some commentators have recommended other ways to reduce the problem of expert bias, and one of them is the appointment of court experts with reference to the inquisitorial system. It is common for the court to appoint experts in many continental jurisdictions, such as Belgium, Germany and France. Unlike the way to appoint experts under the adversarial system, the expert witnesses are selected and remunerated by an independent authority, usually the court rather than the parties, which may avoid the problem of adversarial bias.  [15]  Take an example of the French system of expertise, the judge would normally commission the expert witnesses from a list of official experts, and they will be questioned by the judge.  [16]  The major distinction between the adversarial and inquisitorial system of justice is that the parties play a minimal role in locating evidence and they need not actively engage with the expert witness in court , as the expert witness is infrequently cross-examined by the defendants. As the court-appointed expert has little interaction with the parties, they are more likely to give an objective and unbiased opinion to the Court. Nevertheless, it is argued that the appointment of court experts under the inquisitorial system is contrary to the principles of the adversarial system of justice. Apart from the loss of right for parties to select their own expert witnesses, there are a number of arguments that go against the inquisitorial court-appointed experts. First of all, the main problem is that the court may place undue reliance on the evidence provided by the court-appointed expert, which may lead to an ultimate result that it would be the court-appointed expert instead of the judge who decides the case.  [17]  This is also highlighted by Lord Denning in In re Saxton that the appointment of a court expert in England is a rare thing, as the litigants realize that the court would attach great weight to the report of a court expert, and are reluctant to leave the decision of the case so much in his hands.  [18]   Second, it is difficult to ensure the validity or test the applicability of the expert evidence in inquisitorial systems due to lack of cross-examination and involvement of more expert opinion, which are fundamental features of the adversarial system. In the absence of challenges to expert evidence, its quality and reliability is therefore doubtful as there is no way to test the correctness of the expert conclusion.  [19]  Moreover, the exercise of courts power to appoint an expert is rare under Order 40 of RHC in Hong Kong. It is indicated in the case of Nguyen Ho Others v. Director of Immigration  [20]  that the Court of Appeal has declined an invitation to appoint a court expert. Consequently, the inquisitorial court-appointed expert is difficult to integrate in our adversarial system, especially the important feature of cross-examination which encourages critical scrutiny of the expert evidence is lacking under the inquisitorial system.  [21]  It is also of my view that the adversarial expertise may benefit the fact-finder in another way by providing a range of perspectives or interpretations that allows verification of the validity and accuracy of the expert evidence in Court. Problems with small population of potential experts As Hong Kong is confronted with the problem of parties obtaining hired gun experts,  [22]  the concern of expert bias may also arise when the employer of the expert witness is the prosecution. This is particularly the case for criminal prosecutions, where the expert witnesses are commonly and closely connected with the police or prosecution authorities. In fact, the small population of available experts in Hong Kong would render the reliance on expert witnesses employed by the prosecution inevitable, for instance, police officers may be called by the prosecution as witnesses to give evidence in drug cases regarding the average dosage of drug addictsà ¢Ã¢â€š ¬Ã‚ ¦etc. One may nonetheless argue that relying on the prosecutions own officers as expert witnesses to provide opinion evidence would prima facie cast a doubt on their independence and objectivity in that case. Thus, it raises the problem of whether it is possible to restrict the officers of the prosecution from giving opin ion evidence as an expert in his field to support the prosecutions case. In R v. Chung Chen Hsin  [23]  (Chung), a police officer ballistics expert, who was possibly connected with the investigation, was called by the prosecution as witness to testify for them that the unusual weapon found in the defendants hand luggage was a firearm. The court has made some important points regarding the right of the prosecution authority to call its own officers as expert witnesses to offer opinion evidence. It is held that there is no requirement in a criminal proceeding where the expert witness ought to be independent of the prosecution authority, but a witness who is competent and properly qualified to provide his expertise would suffice.  [24]  Judge Stuart Moore also challenged the judgment in R v. Kai Tai Construction Engineering Company Ltd.  [25]  by claiming that it was not a material irregularity for the prosecution to have called a properly qualified expert from the same department responsible for that prosecution, and there must be powerful reaso ns to cast a doubt on the expert called by the prosecution in order to justify the refusal to allow the prosecutions own officers as expert witnesses.  [26]  Moreover, even the expert witness is so closely connected to the case that he may be biased in favour of the prosecution, it is ultimately a matter remained for the jury to assess the weight to be attached to his testimony and the question of admissibility is irrelevant. The rationale in Chung was reaffirmed in many recent cases, such as Tang Ping Choi Another v. Secretary for Transport  [27]  , where the court held that an experts evidence was not inadmissible merely due to the fact that he or she was an employee of one of the parties to the case. With limited human resources in Hong Kong, the fact that many expert witnesses have been employed by the party calling them is nearly inevitable, especially for the technical matters that require highly specialized experts to offer their opinion evidence. Despite the possible lack of independence of the expert witnesses employed by the prosecution, it has been made clear by the Hong Kong courts that the expert evidence would not be excluded merely on that basis. Even though the expert witness may have produced a biased opinion due to his or her vested interest in the outcome of the case, it is only relevant to the weight to be attached to that experts testimony rather than the admissibility of evidence. Expert disagreement With one of more expert witnesses giving opinion evidence at court, it is possible to have a clash of opinion between opposing experts. In fact, we may divide the discussion into two parts: one is the role the judge if this situation happens at the trial; while the other is the judges powers to limit the extent of expert disagreement before the trial. First of all, if there are conflicting experts opinions during the trial, the judge will need to direct the jury correctly. It is held by the Court of Appeal in Plait  [28]  that the judge should not direct the jury in a way that it is a case of choosing between their opinion evidence. Rather, the jury should consider if there is a reasonable possibility that either the opinion of the prosecution or defence expert, when taken in conjunction with all the other evidence, is correct; then the jury should proceed on that basis. For the second part, the introduction of Civil Justice Reform in Hong Kong has offered the courts more control over the expert evidence, including measures to reduce the expert disagreement before the trial. The most common way for the court to narrow expert disagreement is to direct an expert meeting and joint report  [29]  , where the experts of both sides will meet before the trial and indicate clearly in the joint report the reason for their disagreement with each other. The direction is supported by Justice Wood that experts moderate their opposing views in the expert meeting, or even reach agreement on the controversial aspects of their expertise.  [30]  It is also noticed that the experts have a duty to attend this pre-trial meeting and conclude with a proper joint report, or otherwise, the defaulting expert would have breached paragraph 12 of the Code of Conduct for Expert Witness. Furthermore, the court has an option to order the appointment of a single joint expert under Order 38, rule 4A of RHC. Under this scheme, parties may jointly choose the single joint expert, or the court can select from a list prepared by the parties or any manner as the court may direct. Although the use of single joint expert may allow the fact-finder to have a simpler and less-biased picture over the technical matter, it is stressed in the Woolfs final report that the appointment of a single joint expert is mainly used to deal with the problem of excessive and inappropriate use of experts instead of bridging the differences of opinion between experts.  [31]   As a result, it is believed that the direction of pre-trial expert meeting and joint report will be more useful to narrow the conflicting opinion between experts rather than the appointment of a single joint expert. Conclusion With increasing technological sophistication of issues in courts, it is no doubt that the expert witness is playing a more significant role in the judicial process. Unlike other witnesses, the expert witness has an overriding duty to the court to provide objective and unbiased opinion evidence. An absence of independence and objectivity on the part of the expert witness would be prejudicial to the court, and consequently lead to a devaluing role of the expert witness in the court proceedings. It is opined that the introduction of the code of conduct as well as the new rules under the Civil Justice Reform in Hong Kong have evolved new roles for the expert witness. By setting court expectations in respect of the expert evidence, the expert witness would strive to meet the high standards and adhere to their duties and responsibilities listed in the rules. Despite the effort of the expert witness, I believe the concerted efforts by all streams of the judicial system are also vital to restore not only the credibility of the role of expert witness, but also publics confidence in the administration of justice. BIBLIOGRAPHY BOOKS M. R. Damaska, Evidence Law Adrift (New Haven London: Yale University Press, 1997) Mike Redmayne, Expert Evidence and Criminal Justice (OUP, Oxford 2001) Peter Murphy, Murphy on Evidence (10th edn OUP, Oxford 2008) Simon NM Young, Hong Kong Evidence Casebook (Sweet Maxwell Asia, Hong Kong 2004) ARTICLES REPORTS Charles Pugh Marcus Pilgerstorfer, Expert Evidence: The Requirement of Independence (2008) Journal of Personal Injury Law 224. Chief Justices Working Party on Civil Justice Reform, Civil Justice Reform: Interim Report and Consultative Paper (2001) Gary Edmond, After Objectivity: Expert Evidence and Procedural Reform 25 Sydney Law Review 131. Gary Edmond, Judicial Representations of Scientific Evidence (2000) 63 Modern Law Review 216. J.R Spencer, Court Experts and Expert Witnesses: Have We a Lesson to Learn from the French? (1992) 45 Current Legal Problems 213. Lord Woolf MR, Access to Justice: Final Report to the Lord Chancellor on the Civil Justice System in England and Wales (HMSO, London 1996) Peter Alldridge, Forensic Science and Expert Evidence (1994) 21 Journal of Law and Society 136. Samuel Gross, Expert Evidence (1991) Wisconsin Law Review 1113. NEWSPAPER Cliff Buddle, Judge calls expert witness mercenary SCMP (22 March 2002) EDT 7. ELECTRONIC RESOURCES Justice Sperling, Expert Evidence: The Problem of Bias and Other Things (1999): accessed 13 March 2011. Justice Garry Downes AM, Expert Evidence: The Value of Single or Court-Appointed Experts (2005): accessed 13 March 2011. Michael Wilkinson, Recent Developments Affecting Expert Evidence in Law Lectures for Practitioners (1991): accessed 13 March 2011. CASES Folkes v. Chadd [1782] 99 ER 589 Hong Kong Air Cargo Terminals Ltd. v. Commissioner of Rating and Valuation [2004] 2 HKLRD 702 In re Saxton [1962] 1 WLR 968 Lord Abinger v. Ashton [1874] 22 WR 582 National Justice Compania Naviera SA v. Prudential Assurance Co. Ltd. [1993] 2 Lloyds Rep. 68 Nguyen Ho Others v. Director of Immigration [1990] Civ App No 135 of 1990 Plait [1981] CrimLR 332 Polivitte Ltd. V. Commercial Union Assurance [1987] 1 Lloyds Rep. 379 R v. Chung Chen Hsin [1996] 1 HKCLR 120 R v. Kai Tai Construction Engineering Company Ltd. [1996] 2 HKCLR 26 Tang Ping Choi Another v. Secretary for Transport [2004] 2 HKLRD 284 Whitehouse v. Jordan [1981] 1 WLR 246

Franchising Strategy of McDonalds

Franchising Strategy of McDonalds Globalization refers to the system of interaction among the countries of the world. It has become a significant trend in todays world economies as there is a tendency for many large corporations and business to trade internationally and compete with each other on a global scale. There are many strategies that companies can use in order to expand their business and penetrate into global markets. These strategies include; licensing, exporting, franchising, contract manufacturing, international joint venture and foreign direct investment. We decided however to focus our report on the franchising strategy, and supported it with the case study of McDonalds. FRANCHISING is a contractual agreement whereby someone with a good idea for a business (franchisor) sells the rights to use the business name and sell a product or service (franchise) to others (franchisees) in a given territory in a specified manner. (Nickels, McHugh, McHugh, 2010, p.132) Franchising has become a very popular strategy that many companies have adopted lately; they have a vast number of global outlets operated by foreign franchisees. This is a list of the worlds most famous franchisors around the world as ranked in the Top 10 Franchisors for 2010; Subway McDonalds 7-Eleven Inc. Hampton Hotels Supercuts H R Block Dunkin Donuts Jani-King Servpro Ampm The table below shows the brief advantages and disadvantages of franchising; Advantages Disadvantages -Personal ownership -Management and marketing assistance -National recognized name -Financial advice and assistance -Lower failure rate -Large start up cost -Shared profit -Management regulation -Restrictions on selling -Fraudulent franchisor McDonalds McDonalds is one of the most successful fast-food restaurants around the world today with a very established and valuable trademark; it is an example of a brand franchise. McDonalds is often considered the gold standard of franchising. (Nickels, McHugh, McHugh, 2010, p.132).The main drive behind this success and rapid expansion was the franchising strategy, which helped them easily penetrate new markets and enlarge their target markets. Around 70 percent of the current McDonalds restaurants are run as independent franchisees. The first franchised outlet was opened in the UK in 1986; however there are now over 31,000 McDonalds restaurants in over 119 countries. Ray KrocThe initial idea of the fast-food restaurant was started by the McDonalds brothers; Dick and Mac. They opened their first restaurant in 1940 in California, but as a start they did not know that this restaurant will grow tremendously, and have such a large market share. They were extremely modest until they discovered a formula that sells an absolutely high quality product with low affordable prices attached, and quickly. However a significant role was played by Ray Kroc, an experienced business man with a talent for marketing. When he became involved in the business he realized that this formula could be very profitable and can be sold on a national basis all over the US. Therefore the main success of McDonalds is attributed to Ray Kroc because he had a vision to take McDonalds global and help achieve the highest levels success. Procedures of starting a McDonalds Franchise The steps taken in order to gain approval and start your own McDonalds restaurant are rather lengthy and costly. In order to be considered for a franchise and granted permission to use the McDonalds brand name; a minimum of $300,000 is needed strictly from the owners personal savings and resources (i.e. not from borrowed resources such as loan or mortgages). Furthermore under the requirements of a obtaining a McDonalds franchise, McDonalds has to own or lease the restaurant premises that the franchisee will operate in. The franchisee will then have to purchase the fittings, the equipment and the right to operate the franchise for twenty years. To guarantee a consistent and uniform trademark internationally all franchisees must use standardized McDonalds branding, menus, design layouts and administration systems. (Franchising and Entrepreneurship, n.d.) The franchisee managers should have certain specifications and qualities that meet McDonalds standards. These may consist of the ability to take care of the business financing, possessing good management skills in order to motivate train the employees, be willing to peruse a comprehensive training course and finally dedicate all their time to operating the restaurant and take care of the day-to-day activities of the business. (How Much Does a McDonalds Franchise Cost, n.d.) The procedures of starting a McDonalds franchisee mentioned above, elaborate how franchising systems in general operate in world markets. It shows how careful franchisors are in selecting and recruiting the best franchisees worldwide, in order to ensure that their goodwill and business trademark are not misused by fraudulent franchisees. It also gives us a brief summary of the requirements needed by a franchisor in order to grant an individual the right to use its business idea and sell its products. Advantages of franchising As mentioned above, the main drive behind the success and rapid expansion of McDonalds is franchising, we will discuss the benefits of franchising in detail and show how they were applicable to McDonalds. Franchising has enabled McDonalds to experience significantly faster expansion and growth, helping it to achieve a truly global brand identity and a well known trademark. For example McDonalds now operates in more than 119 countries world-wide, serving millions of consumers daily, the existence of the franchisee outlets globally have helped McDonalds gain popularity and customer loyalty. McDonalds is able to gain more income and revenues from the monthly fees (5% service fee) and rent paid by its franchisees worldwide, this means they can generate more finance which can later be used to develop and expand the business. Therefore franchising gives the opportunity to franchisors to raise sufficient capital. Franchising gives a chance to the franchisor to leverage the brand. By acquiring new franchise outlets, McDonalds was able to get in touch with a wider target market and reach more consumers globally, this in the long-run helped it achieve and maintain a high market share in the fast-food industry and it also enhanced the companys corporate image and prestige. (Becoming a Franchisor, 2003) When the franchisor sells the right to use its brand name to the franchisee, it is not required to intervene in the day-to-day activities of the business. When new franchise outlets commence, McDonalds is obliged to supply them with the equipment needed, raw materials and comprehensive training to the employees. However after these events have taken place, McDonalds is not responsible for the day-to-day running and management of the business. Therefore this eliminates the responsibility for direct supervision and gives the franchisor more time to concentrate on the strategic functions of the business, such as looking for new potential markets, building strong marketing plans and advertisement campaigns and so on. Franchisors are able to benefit from economies of scale, because as their total production levels increase, the average costs tend to decrease. These economies of scale may include marketing economies of scale; McDonalds for example will be able to have more money to spend on its advertising campaigns if its number of restaurants is higher, and it will also save the company the redundant costs of having separate national campaigns, therefore this helps reduce on the business expenses and hence register higher profits.. By having many franchise outlets worldwide, McDonalds achieves diversification and spreads its risks worldwide. This means that a failure in any one of its restaurant will not be very disastrous to the company, because there are many other successful and profitable restaurants that can help offset or compensate for this loss. Therefore, franchising helps minimize the rate of failure and helps keep businesses stronger. Disadvantages of franchising Previously we have stated the advantages of franchising in terms of McDonalds, however franchising has some disadvantages as well such as: Large start-up costs: The cost of franchise can vary from one business to the other. The more popular the business is the more fees the franchisee has to pay to the franchisor in order to have the right to use the businesss specific name and sell its products. That is because businesses which possess well-known trademarks reduces the risks that a franchisee takes, in other words it reduces the businesss possibility of failing, thus, its more expensive. A Franchisor such as McDonalds will require a very high start-up fee from the Franchisee simply because McDonalds is an extremely well-known restaurant. In order to be able to open a McDonalds franchise, a franchisee needs to have around $506,000 to $1,600,000 of non-borrowed cash personal money. The start-up cost depends on the location on the store. Shard Profits: In return of franchise the franchisor (McDonalds) gets the start-up cost in addition, to the annual franchise fee, which is a fee that is paid for training and preparations, price of equipment, money for working capital like fried potatoes machines etc., the original franchise fee is typically $45,000. Besides, the franchisee is also expected to monthly pay service fee which is 4.0% and rent fees to McDonalds, based on the sales performance. Plus the extra money they have to send on royalties on the income, it range between 2 to 10 % of the franchisors profits. Royalties are charged on the profits a business makes before taxes and other expenses such as wages. Therefore the higher the profits, the higher the royalty. The royalty fee for McDonalds is ingoing 12.5%. Therefore, a franchisee has to share a large amount of his/her profit with the franchisor (McDonalds). Restrictions on selling: Some franchisees face restrictions on re-selling their business. The franchisor has to first choose the new owner and assure that they meet the standards required for this business, with the intention of controlling the quality of their franchisee. MacDonalds for example requires a franchisee that has a business plan, good management skills, training, and mostly significant business experience. From 10,000 franchisees only 1000 are accepted and only 200 are chosen from the 1000 to operate. Coattail effects: Franchisors usually keep in mind that the actions taken by the franchisees can affect their profits and future development. Franchisees must also beware of their competitions from other franchisees. For instance, McDonalds has to look out from other fast food restaurants such as KFC, Burger kings, even other McDonalds franchisees. MacDonalds franchisees criticized that as a result of McDonalds cooperation persistent growth principles, some of the new stores have been taken away business at existing locations, limiting franchisees profits per outlet. Management Regulations: Management regulations such as the fund restrictions in MacDonalds, which states that when a franchisee has funds, he/she can, increase these funds through business loans from banks or small business administrations. However, the franchisee can only finance the cost for seven years or less. This might make the franchisee feel that he/she is not their own boss anymore and that they do not own their own business management regulations often make the franchisees feel pressured and burdened by the franchisor. Adapting to different cultures One of the limitations of expanding your business globally is adapting to the different cultures around the world, this is a problem many companies fail as they decide to operate in foreign countries. Living in a multi-cultured society, firms should learn how to adapt their strategies and products to suit and satisfy the needs of the local population. McDonalds has been one of the most effective companies in flexibly adapting to different cultures and societies. It has been very successful in identifying the local consumers tastes and preferences and then altering their menus and dishes to satisfy these preferences. As an article states, In the markets in which it operates, McDonalds listens to customers and adapts to their culture and preferences (Sun never sets on Mickey Ds, 2010). India:-In order to adapt to the Indian society, McDonalds had to offer vegetarian food and had to ensure that the all the food provided contained no beef ingredients in them. This is because the Hinduism religion prohibits eating meat products mostly beef; therefore they introduced new menu items like the McVeggie and McAloo Tikkie. Israel: In Israel, all meat served is 100 percent kosher beef (Sun never sets on Mickey Ds, 2010) which means that the food is pure clean with no organic materials added. Israelis demand more healthy food with no chemical preservatives therefore McDonalds uses Canola oil which has no trans-fats to prepare the meals. Middle East: In order to adapt to the Islamic religion of the Arab countries, McDonalds introduced Halal Meat in its menus which encouraged Muslims to eat more frequently from McDonalds and this increased the companys sales. They also introduced a menu called Mc-Arabia Lawsuits McDonalds has faced a number of lawsuits over the previous years in many different countries. This can be looked one of the short-comings of franchising, because as many independent owners use the companys brand name and trademark they may damage the reputation of McDonalds and destroy its corporate image. The following are examples of lawsuits encountered by McDonalds; A lawsuit was filed by a former franchise manager in Brazil accusing McDonalds for making him gain 65 pounds during the period of his twelve years of employment at the corporation. He claimed that he was forced to sample the food everyday in order to make sure it is of standard quality. The Brazilian court ruled in favour of the manager and held McDonalds Corporation liable for the managers obesity ordered it to pay $17,500 as a compensation fee. (Benson, 2010) A Vegetarian Resource Group also filed a law suit against McDonalds, accusing it of purposefully using an animal ingredient in its French fries. They blamed the fast-food restaurant for not notifying vegetarians that the French fries and hash browns had beef in them. A $10 million settlement was agreed later agreed upon on April 2002. (Akers, n.d.) Tony Cosgrove, the director of the Cleveland Clinic also got into a conflict with the McDonalds restaurants, claiming that fast food restaurants such as McDonalds that offer junk food should not be allowed to operate in medical institutions. This is because it is rather absurd to offer foods that are inconsistent with the health and dietary advice, doctors give their patients and this puts the patients health at stake. (Adams, 2005) Word count: 2,381 Original Case study http://www.wipo.int/edocs/mdocs/sme/en/wipo_smes_del_08/wipo_smes_del_08_www_116736.pdf

Alchemy -the Predecessor Of Modern Chemistry :: essays research papers

There are many ways to examine the subject of alchemy, including alchemy as a source of symbolism, psychology, and mysticism. It has also been an influence on the world view of various writers, artist, and musicians. The focus of this report is alchemy as a pre-chemistry, which gave a new impulse towards the preparation of medicinal remedies and also was a major influence on today's scientific investigations.Alchemy is an ancient art, practiced in the Middle Ages. The fundamental concept of alchemy stemmed from Aristotle's doctrine that all things tend to reach perfection. Because other metals were thought to be less perfect than gold, it was reasonable to believe that nature created gold out of other metals found deep within the earth and that a skilled artisan could duplicate this process. It was said that once someone was able to change, or transmute a "base" chemical into the perfect metal, gold, they would have achieved eternal life and salvation. In this way, alchemy turned into not only a scientific quest, but a spiritual quest as well. Although the purposes and techniques were often times ritualistic and fanciful, alchemy was in many ways the predecessor of modern science, especially the science of chemistry.The birthplace of alchemy was ancient Egypt, where, in Alexandria, it began to flourish during the Hellenistic period. Also at that time, a school of alchemy was developing in China. The writings of some Greek philosophers may be considered to be among the very first chemical theories, such as the theory that all things are composed of air, earth, fire, and water. Each of these were represented by different elements, such as sulfur, salt, mercury, and, ideally, gold. Other ideas held by alchemists were that each of the known elements were represented by heavenly bodies. Gold was earth's representation of the sun, silver for the moon, mercury for the planet Mercury, copper for Venus, iron for Mars, tin for Jupiter, and lead for Saturn. The typical alchemist's laboratory in Renaissance Europe was a dark, cluttered place that stank of smoke and mysterious chemicals. Many alchemists worked at home, in order to save money and avoid outside interference. Some settled in the kitchen, to take advantage of the cooking fire. Others chose the attic or cellar, where late-night activity was less likely to be noticed by inquisitive neighbors. These small, makeshift laboratories were often filled with a grimy jumble of instruments, manuscripts, skulls, animal specimens, and assorted mystical objects.

Use of Closed Circuit Television (CCTV) in the Workplace :: Workplace Privacy Essays

Use of Closed Circuit Television (CCTV) in the Workplace Introduction The next generation approaching adulthood has a new challenge; growing up during the technological revolution and believing being monitored is way of life. Generation Y, as they are termed, will grow up thinking it is normal for video cameras to be on every street corner, at work, automatic teller machines, and one day in every home as a security device. They may grow up having â€Å"Big Brother† in the workplace applying constant pressure on them to prove they are productive. A 1998 survey of 1,085 corporations conducted by the American Management Association shows more than 40 percent engaged in some kind of intrusive employee monitoring. Such monitoring includes checking of e-mail, voice mail and telephone conversations; recording of computer keystrokes; and video recording of job performance (Doyle p. 1). My goal is to inform the working population about electronic monitoring. The question I strive to answer, â€Å"Will employees be monitored on closed circuit tele vision (CCTV) to determine their productivity or worth to the company and does this violate their privacy?† Information needed to understand the problem â€Å"Big Brother in the Workplace† â€Å"Big Brother† is the term used to describe the intent to monitor individuals for any potential wrongdoing. See Philip in Figure 1, who voluntarily installed a web cam in his office. What will it be like to live in a future where this is the norm? It is important to understand what closed circuit television is, what video surveillance is, and who is using the technology. What is closed circuit television (CCTV)? â€Å"Closed circuit television is defined as a television system that transmits images on a ‘closed loop’ basis, where images are only available to those directly connected to the transmission system. The transmission of CCTV images may involve the use of coaxial cable, fiber-optic cable, telephone lines, infrared, and radio transmission systems† (CCTV – Definitions). What is video surveillance? â€Å"Video surveillance is defined as surveillance by CCTV for direct visual monitoring and/or recording of activities on premises or in a place† (CCTV – Definitions). Why is video surveillance used in the workplace? Most companies implement video cameras to prevent theft or corporate espionage; avoid legal problems due to employee actions, or to raise employee productivity. However, the potential for misuse is huge if the security staff does not implement guidelines. We rarely notice video cameras mounted near the entrances or exits of our offices, above coffee machines, or near copiers until we enter the security office and see the CCTV’s monitoring the places we frequent during a regular business day.

Electric vs. Gasoline Essay

Nowadays, people all over the world do their best to live greener and not contribute to global warming. An invention that is meant to help reduce the amount of toxic waste that is polluting the environment nowadays is that of the electric car. But is electric really so much better than gas? Electric cars are emission free, compact and lightweight, and three times as efficient as gas engines. Compared to gasoline cars, electric car motors are very efficient, converting over 90% of electrical power supplied into motion. Still, there is about a 50% chance in the United States that burning coal, which, in turn, severely harms the environment, generates the electricity that is used to charge the batteries of a plug-in electric vehicle. Another advantage of an electric vehicle, is its durability: except for the fact that it has lower emissions, the electric car is in no need for oil changes or tune-ups, and with regenerative braking, brakes last longer. The gasoline car, on the other hand, has to deal with part failures associated with belts, hoses and cooling systems. The gas-powered car has a fuel tank, which supplies gasoline to the engine. The engine then turns a transmission, which turns the wheels. An electric car functions just a little differently than the gas-powered one: in comparison, it has a set of batteries that provides electricity to an electric motor. The motor then turns a transmission, and the transmission turns the wheels. When it comes to safety, although the weight and the bulk of the batteries make the electric vehicle heavier compared to gasoline vehicles and takes up more interior space, it is proven that the occupants of a heavy vehicle will, on average, suffer fewer and less injuries than the occupants of a lighter vehicle. Yet, although having an electric car has so many advantages, there are, as associated with all things, a few disadvantages that could make the ownership of an electric car somewhat challenging. Electric cars tend to require long recharge times. This means that the car cannot be used while the battery is charging. Also, the electric car has been known to be extremely expensive to purchase – the costs should break down outside the warranty coverage. The battery, too, has to be charged for at least 12 hours (a time which can only be done overnight, if one travels a lot by car), and there are few stations that make it possible to charge, other than your own house. In the end, it is all up to the individual to make the decision: if one is determined to help save and protect the environment, and is willing to take up the costs and time and effort it takes to charge the vehicle . Bibliography: http://truecostblog. com/2009/01/04/electric-vs-gasoline/ http://www. weatherimagery. com/blog/electric-vs-gasoline-vehicle/ http://www. ehow. com/about_5456046_electric-vs-gas-cars. html http://auto. howstuffworks. com/hybrid-car1. htm http://www. articleinspector. com/articles/452/1/Learn-Pros-And-Cons-About-The-All-Electric-Car/Page1. html.

Jeremy – Pearl Jam

â€Å"Jeremy† is based on two different true stories. The song takes its main inspiration from a newspaper article about a 15-year-old boy named Jeremy Wade Delle, born February 10, 1975, from Richardson, Texas who shot himself in front of his English class at Richardson High School on the morning of January 8, 1991 at about 9:45 am. In a 2009 interview, Vedder said that he felt â€Å"the need to take that small article and make something of it—to give that action, to give it reaction, to give it more importance. † Delle was described by schoolmates as â€Å"real quiet† and known for â€Å"acting sad. After coming in to class late that morning, Delle was told to get an admittance slip from the school office. He left the classroom, and returned with a . 357 Magnum revolver. Delle walked to the front of the classroom, announced â€Å"Miss, I got what I really went for†, put the barrel of the firearm in his mouth, and pulled the trigger before his tea cher or classmates could react. A girl named Lisa Moore knew Jeremy from the in-school suspension program: â€Å"He and I would pass notes back and forth and he would talk about life and stuff,† she said. He signed all of his notes, ‘Write back. ‘ But on Monday he wrote, ‘Later days. ‘ I didn't know what to make of it. But I never thought this would happen. † When asked about the song, Vedder explained: It came from a small paragraph in a paper which means you kill yourself and you make a big old sacrifice and try to get your revenge. That all you're gonna end up with is a paragraph in a newspaper. Sixty-three degrees and cloudy in a suburban neighborhood. That's the beginning of the video and that's the same thing is that in the end, it does nothing †¦ nothing changes. The world goes on and you're gone. The best revenge is to live on and prove yourself. Be stronger than those people. And then you can come back. The other story that the song is based on involved a student that Vedder knew from his junior high school in San Diego, California. He elaborated further in a 1991 interview: I actually knew somebody in junior high school, in San Diego, California, that did the same thing, just about, didn't take his life but ended up shooting up an oceanography room. I remember being in the halls and hearing it and I had actually had altercations with this kid in the past. I was kind of a rebellious fifth-grader and I think we got in fights and stuff. So it's a bit about this kid named Jeremy and it's also a bit about a kid named Brian that I knew and I don't know†¦ the song, I think it says a lot. I think it goes somewhere†¦ and a lot of people interpret it different ways and it's just been recently that I've been talking about the true meaning behind it and I hope no one's offended and believe me, I think of Jeremy when I sing it.

Identification of food constituents in milk Essay

Objective †¢To compare and analysis the composition of two different types of unknown milk, K1 and K2. †¢To determine the differences of the fat content in milk samples, K1 and K2. †¢To compare the reducing sugar in the both samples of milk, K1 and K2. †¢To compare the protein concentrations in the both samples of milk, K1 and K2. Introduction Milk provides a useful dietary source of calcium, which is vital for the growth and maintenance of bone and tooth. Milk is the first source of nourishment as it played an important role in human nutrition. The constituents in milk that are vital in food preparation are enzymes, vitamins, pigments, salts, sugar, fat, and proteins. Different milk samples which contain different food constituents will have a different nutritional value respectively. Sudan (III) is fat-soluble dye used for staining of triglycerides (fat). It is used in the experiment to detect for the presence of fatty acids. It will appear as red globules if fatty acids are present in the milk sample. Benedict’s reagent is used to test for the presence of reducing sugars. The solution will form a brick-red precipitate when the milk sample contains reducing sugar (glucose, maltose, lactose.) Sugar that can form an aldehyde and ketone in the presence of an alkaline solution is known as reducing sugars. The Biuret test is used to test for the presence of protein. The biuret test is based on the ability of Cu (II) ions to form a violet-coloured chelate complex with peptide bonds (-CONH-groups) in alkaline conditions. In Biuret’s test (consist of sodium hydroxide and copper (II) sulphate solution),the solution will turn to purple when the proteins are present in the milk sample. Proteins are organic compounds important for growth and repair. Protein molecules are composed primarily of amino acids linked together through peptide bonds. Materials Copper(II) sulphate solution, unknown milk sample (K1,K2), cooking oil, distilled water, salad oil, Sudan(III), full cream milk, Benedict reagent, 10% potassium hydroxide, 0.5% copper(II) sulphate Apparatus Test tubes, plastic pipettes, cork, water bath Methods (A) 1. A clean test tube is filled until 1cm of the top with copper (II) sulphate solution. 2. A small amount of K1 is pipette into a clean plastic pipette and a drop is gently released into the copper (II) sulphate solution as shown in Figure 3. Another drop of milk is further released. 3. Then the pipette is withdrawn slowly without disturbing the copper (II) sulphate solution. The movement of K1 is observed carefully and the observations are noted. 4. The procedure above is repeated using new, fresh copper (II) sulphate solution, new clean glass apparatus and the sample of K2. Observations on the movement of K2 are recorded and any differences in the behaviour of the drops of K1 and K2 are noted carefully. (B) 1. 6 test tubes are obtained and numbered them from 1-6. 2. The materials listed in Table 1 are added. 3. The contents of each tube are mixed thoroughly. 4. The colour changed of the tubes contents are recorded. TUBETUBE SOLUTION 1.1ml cooking oil + 1ml distilled water 2.1ml salad oil + 5 drops of Sudan III 3. 1ml full cream milk + 5 drops of Sudan III 4. 1ml distilled water + 5 drops of Sudan III 5.1ml distilled water + 1ml cooking oil + 5 drops of Sudan III 6.1ml cooking oil + 5 drops of Sudan III (C) (i) Reducing sugar test 1. 2cm3 of K1 obtained is poured into a test tube and added by 2cm3 of Benedict’s reagent. The reagent with the K1 solution is mixed thoroughly. 2. The test tube is shaken occasionally when placed in the water bath with the temperature of 94á ¶ ¿c and left for 5 minutes. 3. The colour changed is observed and the observations are recorded. 4. Procedures 1-3 are repeated with another sample of milk, K2. The observations are recorded. (ii) Protein test 1. To 2cm3 of K1 obtained in a test tube, 2cm3 of 10% potassium hydroxide solution is added into it and the tube is shaken to mix the contents. 2. 0.5% copper sulphate solution is added a drop at a time and the tube is shaken continuously. The drops added did not exceed 10 drops. 3. Procedures 1 and 2 are repeated using another sample of milk, K2 in place of rest solution. Results A.(i) Type of unknown milkObservation K1Milk droplets sank in the CuSO4. (ii) Type of unknown milkObservation K2Milk droplets floated on the top of CuSO4. B. TubeTube solutionDescription of reaction BeforeAfter 11mL cooking oil + 1mL distilled water2 layers solution formed, oil floated2 layers solution formed, oil floated 21mL salad oil + 5 drops of Sudan III2 layers of oil and Sudan III droplets formed2 layers solution formed (slightly red), Sudan III floated 31mL full cream milk + 5 drops of Sudan III2 layers of milk and Sudan III droplets formedSlightly pink milky solution formed 41mL distilled water + 5 drops of Sudan IIITransparent slightly red solution formedTransparent slightly red solution, small black precipitate formed 51mLdistilled water + 1mL cooking oil + 5 drops of Sudan III3 layers solution formed, Sudan III at the top while oil at the middle2 layers solution formed (slightly red), oil floated 61mL cooking oil + 5 drops of Sudan III2 layers of oil and Sudan III droplets formedSlightly orange solution formed Table 1 Questions: 1.What is the rational of Sudan III is used in this experiment? Sudan III in this experiment is used for staining lipids or fats. Sudan dyes are a group of lipid soluble solvent dyes called lysochromes. Sudan III also used to color the protein bound lipids in paraffin sections. 2.Which test tube is i.Positive control? Test tube 1, 2, 3, 5, and 6 are positive control. ii.Negative control? Test tube 4 was negative control. 3.Describe the chemistry of liquid test using Sudan III. Sudan III is used to determine the presence of lipids. It will stain the fat cells red. Sudan III is usually using in lipid test. First, the liquid being test and water are filled to a test tube about half full. 3 drops of Sudan III are added to test tube and being shaken gently. There will form a red-stained oil layer separate out and float on the water surface due to the presence of fat. C.(i) Reducing sugar test Types of unknown milkObservation K1Orange precipitate is formed. K2Yellow-orange solution is formed. (ii) Protein test Types of unknown milkObservation K12 layers solution of darker slightly purple milky solution and white colour milk is formed. K2Slightly purple milky solution is formed. Discussion In the part A experiment, milk droplets of K1 and K2 are released into the copper (II) sulphate solution gently. After released, both of the droplets are not dissolved in it. The K1 droplet slowly sank in the copper (II) sulphate solution while K2 droplet slowly floated on the top of copper (II) sulphate solution due to the different density. The density of K1 was higher than the density of K2 and copper (II) sulphate solution while K2 was lower density than CuSO4 solution. This experiment is used to determine the fat contained in different types of milk by the movement of milk droplets in CuSO4 solution. The higher the density of milk, the lower the fat contained. The results showed that K1 contained less fat compared to K2. Therefore, K1 was low-fat milk while K2 was full cream milk. In the part B experiment, cooking oil, salad oil, full cream milk, and distilled water were mixed with Sudan III in different test tubes for determining the lipid. Lipids are insoluble in polar solvent s for example water and can dissolve in non-polar solvent. Lipids are less dense than water and will float on the surface of solution. Sudan III in this experiment was used to colour the lipids. It stained the fat cells to become red colour. If lipid was presented, Sudan III will stain it and form red-stained oil. In test tube 1, cooking oil floated on the water surface after being shaken. In test tube 2, slightly red solution being observed after shaken showed that salad oil contain lipids. In test tube 3, the white colour full cream milk became slightly pink milky solution after added with Sudan III due to the fat presented in it. In test tube 4, distilled water formed a transparent slightly red solution after Sudan III was added to it. Sudan III was dissolved in distilled water but water is always negative control because there are only H2O molecules in it. In test tube 5, 3 layers solution became 2 layers solution that cooking oil at the surface. Oil became slightly red and Sudan III dissolved in oil. Sudan III is much more soluble in oil than in distilled water, so the distilled water still clear after experime nt because of Sudan III was absorbed by the oil. The last test tube which is test tube 6, the observation was similar to test tube 2 but it formed slightly orange solution which also contained lipids. Test tube 1, 2, 3, 5, and 6 stained red showed the presence of fat while test tube 4 was the only sample liquid that did not stained by Sudan III which fat absent. In reducing sugar test, Benedict’s reagent was used. Samples of milk, K1 and K2 became orange colour solution when tested with Benedict’s solution and heated. The observation showed that there was reducing sugar presented in both two milks. The solution added with Benedict’s reagent will change colour from green to red depend on the concentration of sugar provided. Before heating, K1 and K2 were bluish milky solution because added with blue colour Benedict’s solution. The colour of the milk changed during heating in the water bath. During the heating section, both of K1 and K2 were changed to green colour and finally orange colour solutions were formed. K1 produced darker colour of orange than K2 and precipitate formed in K1 showed that the sugar concentration of K1 was higher than K2. The biuret test is based on the ability of Cu (II) ions to form pink or purple colour when attached with peptide bonds in alkaline conditions. This was used to test protein in milk K1 and K2. In protein test, both of two samples of milk formed slightly purple milky solution as a result of reacting with potassium hydroxide and copper (II) sulphate solution in Biuret’s test. The solution turned purple in the end of experiment indicated that milk contained protein. After 0.5% copper sulphate solution added to K1, it became 2 layers solution of slightly purple milky solution at top and white colour milk at the bottom. The different concentration of protein can show by observing the different level of purple colour formed. The slightly purple colour formed in K1 was darker than K2 showed that higher protein concentration presented in K1. Precautions: 1.Released the drop of milk inside plastic pipette at the center of CuSO4 solution to avoid affection of movement of milk droplets in part A. 2.Shook the mixtures with Sudan III by using stopper as it is toxin. 3.Carried out the Biuret test for proteins at room temperature as it will cause negative results. 4.Added 0.5% copper sulphate solutions not exceed 10 drops as it will cause negative results. 5.Handled potassium hydroxide carefully as it is caustic. Washed affected area immediately if it contacted with the skin. Conclusion The experiment identified the major food components in different sample of milk. The part A experiment indicated that K2 milk sample contained more fat compare to K1 milk sample. K1 was low-fat milk while K2 was full cream milk. The part B experiment was conducted to determine the presence of lipid by adding Sudan (III) into different test tubes. Sudan III will stain it and form red-stained oil. The result showed that Test tube 1, 2, 3, 5 and 6 contains fat while test tube 4 did not contain fat. When tested with Benedict’s reagent, K1 milk sample produced darker colour of orange than K2 milk sample and the precipitate formed in K1 showed that the sugar concentration of K1 was slightly higher than K2. K1 milk sample formed more slightly dark purple solution than K2 when conducted in Biuret’s test. Therefore, it can conclude that K1 contained more protein compare to K2. References Websites †¢The chemical constituents of living matter. 2009. Retrieved October 27, 2012 from: http://voices.yahoo.com/the-chemical-constituents-living-matter-3856864.html †¢Analysis of the Chemical Components of Milk. 2000. Retrieved October 27,2012 from: http://uncw.edu/chem/Courses/Reeves/OnLineLabs/NonScience/9-milk%20lab.pdf †¢Experiment 3: Identification Of Food Constituents In Milk. 2012. Retrieved October 27, 2012 from: http://www.markedbyteachers.com/as-and-a-level/science/experiment-3-identification-of-food-constituents-in-milk.html