Marketing Assignment Essay Example | Topics and Well Written Essays - 500 words

Marketing Assignment - Essay fountCompatibility refers to the degree to which innovation matches the values and experiences of the individuals. Iphone was highly compatible with the needs of the modern day phone user. well-nigh people at the time of launch of this product were already using a laptop, a symphony player and a phone. The launch of iphone provided them with a new ease they could now work on the meshing and listen to music without carrying their laptops or music players. The function of three devices could now be performed by a single device.Complexity refers to the degree to which the product is difficult to use. Products which are complex and difficult to understand book a longer time to penetrate in the market. The iphone is very easy to use device. The single clitoris operation of iphone is one of the reasons it is preferred over Samsung galaxy series.Divisibility means the degree to which the innovation can be tried on a limited basis. These limited trials as they are called help the company in finding out the reaction of the public towards the product and make changes if necessary. These trials are very common for iphone launches. retributory before the launch the product is tested among college going youth , business executives etc. in hunting lodge to know their input regarding the product. The main occupation with divisibility is knowing if the sample group represents the feelings of the entire target population. This problem has to be solved by market research specialists for iphone.This refers to the degree to which the benefits of the innovation are visible or describable to others. The advantages of iphone are very easy for the user to show. There is visible difference in the features of an iphone as compared to other phones. The possession of an iphone has soon become a fashion statement among people soon later on its launch.Globalization has helped on the convergence of civilizations. However, the differences between people of different